(Note: the New Green Alliance / NGA has been renamed
The Green Party of Saskathchewan in April 2005)
Monopoly-Busting
Restoring democratic citizen leadership depends on meaningful media
choice and diversity. A commitment to busting the corporate monopoly
on what information and perspectives citizens are allowed to read,
watch and listen to is therefore central to the NGA's media reform
strategy.
Building Third Sector Media
The NGA is committed to promoting independent, decentralized worker
and community media enterprisess. Viable alternatives to centralized
corporate media conglomerates that are not merely commercially-driven
include community radio, community access cable tv programming,
urban alternative weeklies, co-operative bookstores, member-run
art galleries and film pools, and independent cultural and currennt
affairs publications.
The Dual Media Power Strategy
The NGA is committed to worker co-operatives and community enterprise
as viable alternatives to corporate media power. While the NGA
supports increased CBC regional programming and restored funding
to the CBC, a public broadcaster can not effectively criticise
central state power or the corporate interests which dominate it.
Quality public broadcasting depends, therefore, on a strong alternative
media to open up space and apply market pressure on it to break
with industry patterns established by its bottom-line, corporate
competitors.
The NGA does not support centralist or top-down media-reform
efforts where decentralist or bottom-up alternatives exist. A NGA
strategy
would back local citizen initiative & national-level infrastructure
specifically designed to support grassroots citizen initiative.
For example, rather than lobbying government to impose a corporate
media
dominated press council or launching a national alternative daily
newspaper, the NGA would invest in strengthening existing local
community radio stations and urban alternative weeklies, and their
networks.
The Monopoly Tax
Tax revenue generated from a special levy against the very profitable,
job-killing media monopolies would be directly applied to remedying
the negative outcomes of excessive media concentration by investing
in citizen-initiated alternative media.
The Alternative Media Trust Fund
In order to prevent government interference and to target revenues
to projects with demonstrated demand and organization to succeed,
monopoly tax revenues would be dedicated to citizen-initiated alternative
media trust funds. Matching grants would be made available on a
5:1 basis.
Due Diligence
To qualify for public investment, funds would be required to designate
one half less one of its board positions to third sector representatives,
one half plus one to already existing alternative media organizations
with at least one accreditted alternative enterprise developer
ex offiocio. This composition insures broad community accountability,
sufficiently diligent peer and expert review and strategic local
integration of sector efforts. Special grants to develop multi-stakeholder
development plans, with the assistance of accreditted professionals,
would also be made available for long-term business planning.
Equity Advertising
To further support citizen initiative for media choice and diversity,
the NGA supports designating ten percent of crown and government
agency advertising expenditures to alternative media, where that
option is available.
It's Good for the Economy
Citizen-led media reform deters monopoly price-gouging and provides
price protection to local economies. It also repatriates local
advertising expenditures which may otherwise leak out of the local
econmomy to finance acquisitions and dividend payments. New local
employment, investment and tax revenues will strengthen local economies.
A more vibrant public life will also make local residence more
attractive to young workers who otherwise often out-migrate.